Converse began in 1908 as a rubber shoe company specialising in galoshes. Soon after, they started using their rubber to make sneakers and in 1920, the canvas basketball sneaker was renamed the “All Star.” The name stuck. The shoes were made to sink jump shots on the court. However people saw them as something more… and started wearing Converse sneakers to do whatever they wanted. They played music, made art, skated the streets and kicked back. They wore them as fashion. They wore them to work. They customised them with their personal style. They did everything to them, and in them. They saw Converse sneakers’ unlimited potential.